USABILITY TEST ON ZIPRECRUITER

Research Goal

The goal of this usability test is to gain knowledge on behavior during common tasks throughout the mobile application - including onboarding, alert customization, job search & application. We hope to find what the user is looking for and what information they need when completing these tasks.

Plan

Roll-out Method
  • Expected roll-out date: 28 November 2018
  • Expected end date: 12 December 2018
  • Evaluative research 
    • One-on-one user interviews
    • Usability test to be taking place week of 07 December 2018
    • Bring into office room no 217 at Seidenberg
  • 5-7 Users 
Screener Questions
  1. Are you currently unemployed?
    • No (accept)
    • Yes (accept)
  2. Are you currently looking for new employment?
    • No (deny)
    • Yes (accept)

INTERVIEW QUESTIONS

BASELINE DATA
  1. How long have you been looking for a job?
  2. What kind of job are you looking for?
    1. In what ways does that make your job search unique?
  3. What methods or tools have you used during your job search?
    1. How did you hear about these options?
  4. What information are you looking for when first interacting with these job search tools?
    1. If you could rank that list in order of importance to you, how would you do that?
  5. Which method or tool is your favorite to use for job search?
    1. Why?
  6. What information do you use as criteria during your job search?
  7. Do you typically connect with an employer of a job you’ve applied for?
    1. Why or why not?
    2. If you do, how do you typically do this?

INTERVIEW TASKS

ONBOARDING
  • Let’s say that you’ve been on the job hunt for a bit of time and a friend recommends that you use ‘Ziprecruiter’. You’ve downloaded the application and you’re now ready to try it out.
SEARCH FOR A JOB
  • Now that you’ve signed up, you’d like to explore job opportunities in the app. Find a job that fits the criteria you’re looking for.
APPLY FOR A JOB
  • Now that you’ve found a job you’d be interested in, proceed in your next steps.
    1. OBSERVATION: Does the user already have their resume created?
      1. If yes: where did you learn how to format your resume?
      2. If no: how would you go about creating a resume?
      3. How do you know if your resume is formatted properly for the job you’re applying for?
      4. Do you change your resume dependant of the job you’re applying for?
SAVE JOB FOR LATER
  • You found some jobs you think you could apply for, but you’d like to think about it some more before you apply. Find a way to keep these jobs somewhere to access later.
CUSTOMIZE ALERTS
  • You’ve been using Ziprecruiter for about a week and you feel like you keep forgetting to check for updates. What would you do?
OPEN FOR EMPLOYER
  • Let’s say that you’re not sure what kind of job you’re really looking for. How would you go about making your information available so jobs you fit the title for can find you?

Methodology

Time: 2 Weeks and 4 Days.

Software Required: ZipRecruiter App, Survey Monkey, MS suite.

Techniques: Design Questionnaire, One-on-one Interview, Qualitative Analysis, Design Thinking, User Testing

Six Participants currently looking for work whose age is between 20-28.

Moderate Environment as Coffee-Shop session.

 

Tasks With Pain Points

Picture14
Onboarding

Participants who haven't worked before were unsure of what to enter for the desired income.

Participants were uncomfortable making an account without being able to see what the app has to offer.

onboarding

"I HAVE NO IDEA WHAT  NOTIFICATIONS I EVEN  NEED. WHY IS THIS  ASKING ME NOW?"

-Stephanie

Search for a Job
Needed More Filtering

Participants were confused when  they could only elect three types of  information to start a search

Some thought colored boxes were  able to add a kind of filter or sort to  their search

need more filter
Missing Information

Participants felt that they didn't have the information they needed on the search page to select a job to apply to.

missing information
Options Seemed Illegitimate

Some search results came back with generic names like "software company" rather than a company name.

options l

"JUST BEING NEW TO  THIS, MY OPTIONS SEEM  A LITTLE BIT...SHADY?"

-Christian

Customize Alert
Options weren't found expected

Since the bell is a recognizable icon for notifications, this is where participants went even for push notifications.

Participants were still frustrated with the experience, even though they were able to remedy the location issue.

coustimize alert
Open for Employer
"Open for employer" option not found, but would be appreciated.

Since this option seems to be a standard on most job search platform - we decided to ask users to see if they could find the option since we couldn't find it ourselves.

Participants were expecting this option to  be automatic

Findings

Participants felt confused by the on-boarding process.

Job search lead to distrust of options for first-time participants

Participants were missing important information  from the search page

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